ThL phone starting from the user experience to improve brand cohesion

ThL phone using the "first based on the Chinese domestic market, and thus the global radiation " development strategy after all, a strategic innovation. And the use of Chinese people are most familiar elements of life as an extension of their brand image, to narrow the psychological distance with consumers, the new Chinese name gives full of joy, affinity and welcoming impression that this also reflects that it has been a consistent People route.


If the change is from the brand with the consumer's emotional departure, and that change is on the product from the consumer's vital interests. People consistently adhere to high cost-effective route Th candied fruit phones, product constantly force, have launched a variety of high coordination handy flagship product, such as ThL W11, ThL W8S, ThL W100S and so on. More recently and has a huge user base of China Mobile reached a strategic partnership to launch a cost-effective four-core, quad-core as 899 yuan God Machine ThL W200, in order to bring more value for money products.

Of course, the introduction of cost-effective products more from the user's actual interests, and the product to be truly starting from the user experience, must be oriented to the user's needs further development. On this basis, ThL phone starting from the software level, to create a more in line with Chinese people use software ecosystem - Jelly Bean system. It is based on Android 4.2 depth of development, the system has a good application experience for users needs 1,500 more optimized and improved the user experience more comfortable. In today's emphasis on " to the user experience, not the hardware of the war " in the new market environment, jelly beans systems just follow this trend.

Face of changing market conditions, a company has only constant change itself in the development of innovation and change order in the fierce competition in a favorable position; Who can make rapid changes in the market environment, it further away from success. ThL mobile future will be standing at a new starting point, ready to seize the market changes direction, so be prepared to launch eight-core smartphone THL W11 Monkey King 2, THL in ensuring product quality and service, based on further innovation and breakthrough, constantly cultivating brand cohesion, look forward more unexpected new changes and pleasant surprise.
Source: http://thlmobile.blog.com/